Own Your Numbers | Financial Scorecard for CEOs

A simpler way to
be a better CEO

Plug in your data (from Xero, Excel or other sources) and our quarterly scorecard shows where you’re doing well, and not so well.

We then provide concrete actions, to help safeguard your business and personal finances, until you’re ready for a full-time FD.

With the right processes and alarms in place, you can sail close to the wind… and still sleep at night. Whether you’re a startup or early-stage business, finances are getting more complex.

It’s too early to employ a Finance Director, so you need to Own Your Numbers®. It’s key to your success.

20 simple questions to get you thinking

How much do you really know about your business finances? Your Actuals? Forecasts? Cashflow? Are you in control? Up to speed? Nervous?

There’s no data needed, just some honest reflection. You’ll receive a free initial scorecard, and can add a bespoke commentary video too.

Owning your numbers means...

Greater control
Business on Track
On top of filings

Clear view ahead
Credibility with investors
Sleeping better

Step 1. Flash Score

A quick, simple reflection that shows where the gaps are in your financial armour. It’s free, and we also provide a video to drill into the details.

Step 2. CEO Score

Calculations and benchmarking for more detail. This reveals trends, insights and remedies to improve your score and help provide financial control of your business.

Step 3. Personal Score

Complete your financial picture by tracking your personal financial health. This provides steps which also complement your business plan. And it’s no extra cost.

Discover your score

Testimonials from CEOs
who Own Their Numbers

Ciaran has done something for me that nobody, including all my maths teachers, has ever been able to do. He has made numbers fun, interesting and understandable. You don't often meet people this good at numbers that can also communicate like a human being!

Melanie Lawson

Founder, Bare Biology

Owning my numbers gives me clarity and confidence while giving direction to the management team and the business as a whole. It provides re-assurance to our investors while enabling us to plan for growth, knowing how and where our model works.

Seb Royle

CEO & Founder - PLATF9RM

OYN has given us the confidence that we are in control of our business and of the numbers which make the difference between success & failure. It's a great tool to reassure me that we are on track and we haven't dropped a ball!

Stephanie Johnson

Founder and Co-CEO - Pollen + Grace

Business leaders need to focus on continuous improvements in performance and this comes with financial headaches. Having OYN watching your back empowers you to focus on your strengths, without losing control of your finances.

Den Leonard

Exec Chairman - Trading Apps

Many CEOs hope that 'numbers will fall into place', but they rarely do - YOU need to take action. OYN is a tool that lets you take control of your business' finances. If you feel doubt when asked "Are you in control of your numbers?" then I recommend you give this a try! I'm glad that I did.

Matt Greg

CEO, Nosy Marketing

Owning my numbers gives me huge confidence both running my business and also presenting/sharing financials with prospect investors

Rachel Springett

Founder - Maia Pictures

By owning our numbers, we are able to confidently run scenarios before making decisions. Whether that’s the implications of a potential sale or, entering a new market; our financials now contribute to our strategy, rather than just being a product of our strategy.

Richard Gunn

COO - hyperexponential

As a business leader - Own Your Numbers is the difference between your attention being in the wrong or right place. It’s that powerful.

Pete Hunt

Co-Founder, Wight Wellness

Founders often avoid numbers – they prefer to focus on what inspired them to start: product quality, customer delight, team strength. But to understand the real value of these things you need numbers. Only then can you see the real impact of the actions you take.

Barry Shaverin

Founder & CEO - Zip Now

Running my own business, I can certainly endorse the benefits of OYN – I feel more in control and make better decisions as a result. It also gives my Board and investors more confidence in our business.

Hugo Shephard

Managing Director - Role Models

Meet Ciaran
Founder and Virtual FD

After 12 years in strategy and finance roles with Hutchison Whampoa, Three and Carphone Warehouse, Ciaran was inspired to work with remarkable entrepreneurs and start-ups.

He founded Virtual FD in 2010, on a mission to help new businesses who needed that level of advice, but weren’t ready for a full-time position.

In the last 10 years, he’s advised over 50 start-ups and fast-growth businesses, leading him to be named CFO/Finance Director of the Year, British Accountancy Awards 2019. Own Your Numbers distills that experience, and is using it to help even more businesses. Like yours.

About Virtual FD Connect on LinkedIn

Meet the Own Your Numbers Team

Jonathan Tinkler
FD & Analyst

Jonnie is a scale-up-finance director for fast growth businesses. He’s a Chartered Accountant on paper and first worked with Ciaran on Carphone Warehouse’s £370m acquisition of AOL Broadband back in 2007. He champions clean, polished and jargon-free financials!

Connect on LinkedIn

Matt Greg
‍CMO

Matt runs a marketing agency on the beautiful Isle of Wight and specialises in telling stories that engages audiences. Matt also advises several companies and non-profits on their marketing and content strategy. He also uses OYN to run his business!

Connect on LinkedIn

Edith Tukendorf
Analyst

Edith is an indispensable bookkeeping, financial admin and matriarch resource for early stage companies. Ciaran and Edith have worked together since 2008 - her knowledge and analytical skills are a perfect fit for OYN clients!

Connect on LinkedIn

Every business dream comes with business reality

A simpler way to
be a better CEO

20 simple questions to get you thinking

Owning your numbers means...

Greater control

Business on Track

On top of filings

Clear view ahead

Credibility with investors

Sleeping better

Step 1. Flash Score

Step 2. CEO Score

Step 3. Personal Score